A newsletter and podcast on how companies grow

One business case study every Thursday, and a conversation with the people behind it every other Tuesday.

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Why readers stay

Short, researched and steady. Here is what you get every week, and what you won’t.

Every Thursday since March 2023

Not one Thursday missed

140

issues in a row

Every Thursday since March 2023

Not one Thursday missed

140

issues in a row

Short on purpose

The 80-page report, in ten minutes

Annual report

3 hours

Podcast interview

90 min

Atomic Learnings

10 min

Short on purpose

The 80-page report, in ten minutes

Annual report

3 hours

Podcast interview

90 min

Atomic Learnings

10 min

One company per issue

60+ companies taken apart so far

DoorDashAirAsiaGM UzbekistanCostcoDuolingoSubstack+ 54 more

One company per issue

60+ companies taken apart so far

DoorDashAirAsiaGM UzbekistanCostcoDuolingoSubstack+ 54 more

Frameworks worth stealing

The thinking tools from past issues, drawn on one page

Minto pyramid

Six thinking hats

Ten pages a day

Frameworks worth stealing

The thinking tools from past issues, drawn on one page

Minto pyramid

Six thinking hats

Ten pages a day

4,200
founders, operators and students read it every Thursday
The only newsletter I read the same day.
Dilnoza R. · Product manager
Sent the DoorDash issue to my whole team.
Marcus B. · Ops lead
Ten minutes, one big idea, every week.
Priya S. · Founder
Better than most business school cases.
Tom H. · MBA student
I keep a folder of these for offsites.
Aisha K. · Consultant
Clear, short and actually useful.
Ben O. · Engineer

Hi, I’m Leo.

I started Atomic Learnings because the best business lessons were buried in 80-page reports and long podcasts. So I read them, and write down the one idea worth keeping.

Each issue takes about a week: annual reports, interviews, old press, and a few calls with people who were there. Then I cut it to ten minutes.

2023

Every Thursday since

60+

Case studies

18

Podcast episodes

Free to read, $5 to go deeper

Every Thursday issue is free. Members fund the research and get the full library.

Free

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forever

The Thursday case study in your inbox.

Every Thursday issue

The frameworks library

Podcast episodes

Free

$0

forever

The Thursday case study in your inbox.

Every Thursday issue

The frameworks library

Podcast episodes

Free

$0

forever

The Thursday case study in your inbox.

Every Thursday issue

The frameworks library

Podcast episodes

Member

Most popular

$5

a month

Or $50 a year, two months free.

Everything in Free

The full library since 2023

A monthly deep dive

Members chat and Q&A

Member

Most popular

$5

a month

Or $50 a year, two months free.

Everything in Free

The full library since 2023

A monthly deep dive

Members chat and Q&A

Member

Most popular

$5

a month

Or $50 a year, two months free.

Everything in Free

The full library since 2023

A monthly deep dive

Members chat and Q&A

Founding member

$120

a year

For readers who want to back the work.

Everything in Member

A 30-minute call each year

Your name on the About page

Founding member

$120

a year

For readers who want to back the work.

Everything in Member

A 30-minute call each year

Your name on the About page

Founding member

$120

a year

For readers who want to back the work.

Everything in Member

A 30-minute call each year

Your name on the About page

Questions

Anything else? Send a note and I’ll reply within a day.

How often will I get it?

One issue every Thursday morning, and a podcast episode every other Tuesday.

How often will I get it?

One issue every Thursday morning, and a podcast episode every other Tuesday.

Is it really free?

Yes. Every Thursday issue is free, forever.

Is it really free?

Yes. Every Thursday issue is free, forever.

What does paid add?

The full library, a monthly deep dive and the members chat.

What does paid add?

The full library, a monthly deep dive and the members chat.

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Most readers do. Every payment comes with a receipt.

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Most readers do. Every payment comes with a receipt.

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Get next Thursday's issue

Ten minutes, one company, one idea you can use. Free.

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Get next Thursday's issue

Ten minutes, one company, one idea you can use. Free.

You're in. Check your inbox.

Confirm your email and next Thursday's issue is on its way.

Join 4,200 readers

Get next Thursday's issue

Ten minutes, one company, one idea you can use. Free.

You're in. Check your inbox.

Confirm your email and next Thursday's issue is on its way.

Join 4,200 readers

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