One company, taken apart every Thursday

A short, researched case study on how a real company grew, what it got wrong, and the idea you can use at work. Plus a conversation with the people who were there, every other Tuesday.

140

issues, never a week missed

60+

companies taken apart

4,200

readers every Thursday

10 min

to read each one

How one issue gets made

A week of reading for ten minutes of yours.

Friday to Monday

Pick one company

A reader reply or a number that didn't add up. Then the annual reports, old interviews and forum threads.

Friday to Monday

Pick one company

A reader reply or a number that didn't add up. Then the annual reports, old interviews and forum threads.

Tuesday

Talk to people who were there

Two or three calls with former staff, customers or rivals.

Tuesday

Talk to people who were there

Two or three calls with former staff, customers or rivals.

Wednesday

Cut it to ten minutes

One idea, one chart, three things you can borrow.

Wednesday

Cut it to ten minutes

One idea, one chart, three things you can borrow.

Thursday, 7 am

In your inbox

Free for everyone. Members get the deep dive at the end of the month.

Thursday, 7 am

In your inbox

Free for everyone. Members get the deep dive at the end of the month.

Hi, I’m Leo.

I spent eight years building products at two fintech startups and one very large bank. Somewhere along the way I started reading annual reports for fun, and keeping notes on what each company actually did when it mattered.

Atomic Learnings started in 2023 as those notes, sent to a few friends. The rule was simple: one company, one decision, one idea you can use at work on Monday. 140 Thursdays later, it’s 4,200 of you.

Each issue takes about a week: the filings, the old interviews, the forum threads, then a few calls with people who were there. On the podcast you hear those calls in full.

I answer every reply. If there’s a company you want taken apart, send it my way.

Founding members

47 readers back the work at $120 a year. Their names live here, and they get a call with me each year.

Dilnoza Rakhimova

Marcus Bell

Priya Shah

Tom Hughes

Aisha Karimova

Ben Okafor

Lena Hartmann

Jun Park

Sofia Marin

Daniel Reyes

Hana Sato

Omar Haddad

Founding members

47 readers back the work at $120 a year. Their names live here, and they get a call with me each year.

Dilnoza Rakhimova

Marcus Bell

Priya Shah

Tom Hughes

Aisha Karimova

Ben Okafor

Lena Hartmann

Jun Park

Sofia Marin

Daniel Reyes

Hana Sato

Omar Haddad

Get next Thursday's issue

Ten minutes, one company, one idea you can use. Free.

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Confirm your email and next Thursday's issue is on its way.

Join 4,200 readers

Get next Thursday's issue

Ten minutes, one company, one idea you can use. Free.

You're in. Check your inbox.

Confirm your email and next Thursday's issue is on its way.

Join 4,200 readers

Get next Thursday's issue

Ten minutes, one company, one idea you can use. Free.

You're in. Check your inbox.

Confirm your email and next Thursday's issue is on its way.

Join 4,200 readers

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